For Suncycles Ltd
Four directions the
website could take.
These are four complete, working homepages for the same shop — same prices, same services, same photographs, same colours. What changes is what each one is trying to get a customer to do.
Have a click through each. The switcher in the bottom-left corner moves between them without coming back here.
If you want my recommendation
Start with Concierge.
Repairs are the part of the business that already works, and the thing customers ring up about. Concierge is the only one of the four that turns the website itself into a way of taking that work in, rather than a brochure that hopes someone phones. It also asks the most of you day to day — someone has to answer requests promptly or the whole idea falls over. If that is not realistic right now, Workshop gets you most of the credibility for none of the extra work.
Open Concierge-
AWorkshop
Sell the craft. Positions SunCycles as the specialist workshop in North London — the place that knows what it is doing, priced honestly and published in full.
- Wins over
- Riders who already own a bike they care about and want it done properly.
- Asks them to
- Book a service
- Work for you
- Lowest. Uses the service menu and prices you already publish.
- Looks like
- Editorial print. Oversized type, hairline rules, spec-sheet pricing.
-
BVelocity
Sell the e-bikes. Puts the electric range front and centre as a destination purchase, with the workshop behind it as the reason to buy locally rather than online.
- Wins over
- People about to spend four figures on an e-bike who do not want to buy it blind.
- Asks them to
- Book a test ride
- Work for you
- Medium. Needs real prices and clear stock, plus test rides on the shop floor.
- Looks like
- Dark and cinematic. Product-led, lit like a showroom.
-
Recommended
CConcierge
Sell the convenience. The homepage is the booking form. Removes every step between "my brakes are rubbing" and a job in your diary.
- Wins over
- Busy commuters who will go wherever is easiest, not wherever is best.
- Asks them to
- Request a repair slot
- Work for you
- Highest. Someone has to answer requests promptly for it to work.
- Looks like
- Clean service app. Structured, fast, almost no decoration.
-
DShop Floor
Sell the stock. Treats the site as the shop window — everything you sell, browsable, with a fast route to asking about any of it.
- Wins over
- People searching for a specific bike, tyre or part right now.
- Asks them to
- Ask about an item
- Work for you
- Medium-high. Only as good as how current you keep the catalogue.
- Looks like
- Bright, dense retail. Bold type, a wall of product.
Behind the counter
Where the bookings would land
A rough back office to go with the booking flow: a workshop diary showing the week across both benches, and a customer list with job history. This is what turns a request on the website into a job in the diary.
Every customer and job in it is invented, purely to show the shape of the thing.
What it shows
- A week of jobs across two benches, with a live queue of requests still waiting on a reply.
- Which jobs came in from the website versus over the counter.
- Customer history: bikes, visits, spend, and notes about how they ride.
- What is on the bench now and what is ready to be collected.
Worth knowing before you decide
The forms do not send
Every booking and enquiry form works — it checks what you type and shows you what happens next — but nothing is emailed. Wiring them up to the shop inbox is a small job once a direction is picked.
No prices on the bikes
I have not put retail prices on any bike or part, because I do not have them. Everything says “ask us” instead. Service prices are real — they come straight off your current list.
The photography is the limit
The bike and parts shots are good. The repair photos are small and a bit soft, so I have used them carefully. A morning photographing the shop and the bench would lift all four of these noticeably.
Nothing here promises anything the shop has not confirmed — no turnaround times, no “slots left today”, no stock counts, no delivery claims. If you want any of that on the real site, tell me what you can actually commit to and I will build it in properly.